THIS WEEK: THE REAL WEB 3.0 IS HERE

🌟 Editor's Note

Thanks for reading H4CKER, where I share my thoughts on AI and my experiments with it as I manage my clients, build my projects, and surf the wave of transformation that it represents. Share your feedback and thoughts with me at [email protected] or on X at @nathanabinford.

🔮 Holy Crap…Were We Just Quietly Shown The Future Of The Web?

We’ve got to be experiencing novelty fatigue at this point because OpenAI just quietly dropped a vision of the future web which, frankly, rocks —and shows us all what we need to be focusing on— and yet I’ve heard absolutely nothing about this in the AI community’s hype swirl.

Well. Allow me to be the one to say this first then:

The REAL Web 3.0 is the agentic web and OpenAI’s new pluggable app interface (“Talking To Apps”) is our first glimpse at its amorphous shape.

Ho. Lee. Phuk.

OpenAI is creating an app marketplace where anyone will be able to build software with ChatGPT/GPT-5 that is voice-driven, intelligent, and highly interactive and inserts itself into users’ chats if optimized correctly.

The real Web 3.0 is right in front of us: voice-driven, interactive, pluggable experiences powered by AI.

Not even Google managed to set itself up as the literal infrastructure for the web, but OpenAI *may have done it.

Picture a world where you don’t build websites anymore…you build apps.

🎉 Thank The Gods For Pluggable Architecture

Let’s think about this…why do we have websites anyway?

Everything else is an app these days. Phone apps. Tablet apps. Even my television has an app marketplace. So why not websites?

Websites were a visual upgrade to the essentially command-line Internet experience. They were n+1, never an original solution and, as such, have never sufficiently addressed the user experience.

Website user experiences are universally bad. Especially now where literally half the web is run on severely under-resourced and over-engineered drag-and-drop web page builder nonsense.

And the only reason we keep building websites is because Google is a shoggoth of content consumption.

Google is so out of control that it’s indexing new spam and de-indexing aged websites. Ads and scams fill the SERPs. All based on the insane idea that you can understand the entire world by the way it describes itself in text files.

But imagine a web where websites have to do things, get reviewed, and can be blocked for being useless…

Where content is minimal (and mostly irrelevant), and function is what matters.

What can someone do on your “website”, and how quickly?

Exactly like my TV or Apple’s AppStore, ChatGPT is exposing their 800M active weekly users to anyone capable of making a decent app (according to their proprietary standards).

3️⃣ Dev Day’s Announcements Are A Trifecta

Goodbye AI SEO; hello vibe-coded web experiences…

If you squint, you can see the future in the Dev Day announcements:

1. Apps SDK: Build interactive brand experiences in ChatGPT (front-end).

2. Agent Builder / Agents SDK: Easily create AI agents. (back-end)

3. Codex: Autonomous coding agent that will eventually handle full builds.

This will make serious horsepower app technology available to anyone —any company, any entrepreneur or freelancer— who can afford the tokens.

You can build voice-enabled, intelligent front-end interfaces and bind them to highly intuitive back-ends that connect with many other platforms, quickly and easily.

This means a lot of things, and unlocks many possibilities, but the most universal of which might be the death of the traditional web.

I know a lot of things are trying to kill the web these days, but this has the best shot because millions of businesses may finally be able to get out from under the yoke of Google’s dominance of search.

It will just be so much better of an experience to handle your digital business through ChatGPT integrated apps than Google’s increasingly AI-driven Search will have a serious competitor.

The takeaway is to accelerate even harder and to be ready to build AI-powered apps for ChatGPT, and eventually other LLMs. Experiment now so that you’re not scrambling when everyone realizes there’s massive shift happening in the way people find information and take action.

And know in your bones that content isn’t the future; fast, interactive experiences are…

⚙️ The Laboratory: Prompts & Automations

Building with Codex is so incredibly accessible that nearly anyone can do it. OK, maybe not grandma). So why settle for buying bloated software that doesn’t fit your need exactly when its completely feasible to cook up your own website features —maybe even preferable.

To put this to the test I built a feature I need, a lightweight Wordpress Gallery plugin, in an afternoon using Cursor and Codex, from concept to a working version 1.0.

Here’s what I show in the video:

✅ How I Prompt Cursor To Set Up Wordpress Locally : The agent builds my local Wordpress development and testing environment

✅  3 Ways To Approach Planning With Codex: Tips on three approaches to vibe coding bigger projects with Codex successfully.

✅ How I Prompt And Debug With Codex : How I use Codex effectively to build software at lightning speeds.

Nathan Binford
AI & Marketing Strategist

I hope you enjoyed this newsletter. Please, tell me what you like and what you don’t, and how to make this newsletter more valuable to you.

And if you need help with AI, marketing, or automation, grab time on my calendar for a quick chat and I’ll do my best to help!

Thanks For Reading H4CKER!